Event agency - Shi Events

Synergy marketing The Walt Disney Company

Introducing theme block targeted at children on ESPN Classic; November 2006 – February 2007

• For the first time in Europe ESPN Classic in cooperation with the Disney Channel created a special programming block targeted at young viewers;
• The new Xsport block presented mainly action sports;
• It was divided into two threads "Crazy with Disney" and "ESPN Classic MaX", it provided loads of information about the XGames, features on athletes such as: Tony Hawk, Andy McDonald and Matt Hoffman.

Snowboarding trip for cable operators as well as sports journalists organized by ESPN Classic and the Disney Channel; February 2007, Saalbah

25 people (cable operators and sports journalists) were invited for a skiing weekend in Austria. Additionally there were several accompanying events for the guests as well as theme meetings. The trip resulted in numerous publications in trade and sport press.

Since March 2007 Shi events has been providing PR service for the Disney Channel

• Preparing and updating the PR strategy;
• Preparing and carrying out teaser campaigns in connection with events;
• Preparing trade conferences and happenings;
• Preparing and carrying out PR activities for media;
• Organizing PR supporting events.

Poland-wide premiere of "High School Musical 2"

• Preparing and creating the film's promotional strategy in Poland;
• Preparing campaign budget;
• Coordinating subcontractors' activities;
• Organizing screening in the MULTIKINO network in:
  1. Warszawa – Złote Tarasy
  2. Kraków
  3. Wrocław
  4. Poznań
  5. Gdańsk
• Full PR service – marketing action aimed at promoting the film as well as the Disney Channel throughout Poland, successfully carried out and resulting in over 200 press publications about the campaign itself;
• Preparing and creating graphical designs for all branding materials, gadgets as well as prizes.
• Maintaining contacts with media, before, during and after the premiere;
• Complete coordination of all premiere related events in Poland;
• Organizing Contests in press, radio and Internet;
• Media selection for interviewers with Hania Stach and Andrzej Lampert – supporting artists management in promotional activities.

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